How Will They Find You and Say Yes?

How to stop leaving growth to chance.

Forget Customers—Focus on Creating Clients

What a car salesman taught me about building customer relationships.

Why Solopreneurs are Sleeping On their Greatest Competitive Advantage

Revisiting Seth Godin’s Purple Cow.

Start With Who: Where Your Business Strategy Really Begins

The ten immutable laws of identifying your ideal customers.

Don’t Set Goals Until You’ve Asked Yourself This Pivotal Question

A quick guide to solopreneurial vision, goals, and building the life you want.

Is Gen X Really the Loser Generation?

Maybe, according to The Economist. But we get to choose.

New Live Workshop: Your Message Is Your Magnet

Clarify Your "Story Brand" to Attract More Customers

Psst…Do You Have a Sales or Marketing Problem?

Why you're working too hard to attract customers and how to fix it.

How to Get Noticed in a Noisy Market

Building a transformative brand with the Brand Pyramid

Understanding and Leveraging the Essence of Your Brand

A whole new world of possibilities opens up when you stop selling commodities.

Do You Know What You REALLY Sell?

Stop selling the thing. Start selling the feeling.

Branding Exercise: The 96 Human Emotions

The first step to understanding what you REALLY sell.