We Need to Talk About AI

Karen Hao’s masterful new book reveals the ugly truth behind the hype

The Eleven Most Important (and Difficult) Strategy Questions for Solopreneurs

The art of asking what matters most.

The Solopreneur Myth

Real success depends on a hidden ensemble, not a lone hero.

How Will They Find You and Say Yes?

How to stop leaving growth to chance.

Forget Customers—Focus on Creating Clients

What a car salesman taught me about building customer relationships.

Why Solopreneurs are Sleeping On their Greatest Competitive Advantage

Revisiting Seth Godin’s Purple Cow.

Start With Who: Where Your Business Strategy Really Begins

The ten immutable laws of identifying your ideal customers.

Don’t Set Goals Until You’ve Asked Yourself This Pivotal Question

A quick guide to solopreneurial vision, goals, and building the life you want.

Is Gen X Really the Loser Generation?

Maybe, according to The Economist. But we get to choose.

New Live Workshop: Your Message Is Your Magnet

Clarify Your "Story Brand" to Attract More Customers

Psst…Do You Have a Sales or Marketing Problem?

Why you're working too hard to attract customers and how to fix it.

How to Get Noticed in a Noisy Market

Building a transformative brand with the Brand Pyramid